If you need a service to estimate the value of content and forecast demand for streaming video services, Parrot Analytics is a good option. Its DEMAND360 platform offers entertainment analytics for the global market, helping businesses find the best talent, content and intellectual property across different markets and platforms. It gauges TV shows and movies' value based on audience demand and content supply, and offers audience demographic, sentiment and engagement information. It's geared for entertainment industry professionals trying to find their way through a rapidly changing landscape and make the best decisions about content development and monetization.
Another option is Streams Charts, which focuses on live streaming data from services like Twitch and YouTube. It tracks more than 40 million channels and offers information about streaming trends, audience engagement and creator performance. That could be useful for brands, talent agencies and marketers trying to get the most out of live streaming. Features include channel analytics, estimated audience, creator rankings and custom reports, so it could be useful for live streaming analytics.
For a broader video analytics service, NPAW measures user-perceived quality in real time and offers performance insights. It measures the entire OTT delivery process, offering insights into content performance, user behavior and CDN performance. It's good for companies large or small, helping to reduce data inconsistencies and make data-driven decisions to optimize video streaming platforms. It can help improve user engagement and retention.
Last, TVision offers person-level insights into engagement with linear and connected TV programming and advertising. It offers real-world viewability and attention data so brands and streaming video services can see how well ads are working and how well viewers are paying attention. With features like Ad Scoreboard, TV Planning & Measurement, and Digital Activation, TVision offers more advanced tools for automated media valuations and content engagement analysis.