If you're looking for a Parrot Analytics alternative, Audiense is worth a look. It offers audience intelligence that can help marketers understand consumer segments and cultural trends, for example, and includes tools like Demand Intelligence (BETA) to understand audience demand. That could be of particular interest to entertainment industry professionals who want to gauge audience engagement and sentiment.
Another good option is Tubular, a unified social video analytics platform. It's got a broad set of tools, including Content Strategy, Social Video Listening, Influencer Identification, Ad Sales & Brand Partnerships, and Consumer & Market Intel. That makes it a good choice for media companies and brands trying to track social video audiences and make more informed decisions.
If you're interested in live streaming, Streams Charts is worth a look. It offers detailed analytics on live streaming data on services like Twitch and YouTube. With live streaming trend data, audience engagement and creator performance, it's geared for brands, talent agencies and marketers trying to get the most out of live streaming.
Last, Brandwatch has a full social suite with tools for social media management, consumer intelligence and influencer marketing. Its research tools and real-time alerts can help businesses keep up with what's happening and defend their brand, so it could be of interest to media and entertainment professionals.