Parrot Analytics has a full-featured DEMAND360 platform for entertainment analytics around the world. It's designed to help companies find talent, content and intellectual property that will appeal to customers in different markets and on different platforms, and it offers tools like content valuation, demand analysis and audience targeting. DEMAND360 can help you understand audience demographics, sentiment, engagement and subscription conversion, too. That makes it a good option for entertainment professionals trying to squeeze more revenue out of their business and to optimize their content.
Audiense is another powerful audience intelligence tool that can help you understand consumer segments and cultural trends. Its tools include Audience Intelligence for identifying target audiences, Social Intelligence for consumer segments, and Demand Intelligence for understanding audience demand. That can be useful for trend spotting, sponsorship and influencer marketing in the media and entertainment industries.
If you want to go more AI-heavy, Meltwater has a full suite of tools for media, social and consumer intelligence. With tools like media intelligence monitoring, social listening and consumer intelligence, Meltwater says its tools can help teams make better decisions. Its suite can be used to boost editorial mentions, improve market research productivity and boost engagement, and it's geared for use by PR, marketing and communications teams.
Last, Yabble has AI-powered tools that automate research so you can get instant answers with its Virtual Audiences, Count, Gen and Summarize tools. It's designed to be easy to use and accessible, with real-time access to market insights and trends, which can be helpful for marketers and insights teams trying to get data-driven insights faster.