Question: What's the best way to analyze customer journeys and identify pain points on my website?

Contentsquare is a digital experience intelligence and analytics tool that offers zone-based heatmaps, customer journey analysis and form analysis to optimize conversion and retention. With features like frustration scoring, speed analysis and voice of customer feedback, Contentsquare customers like Harrods, Calzedonia and Modibodi have lowered cart abandonment rates and increased revenue.

Another option is Glassbox, which captures 100% of digital interactions and offers insights to improve customer experience and revenue. Its tools include See Better for capturing all digital events, Learn Sooner for contextual analysis and Act Faster for real-time optimization. Glassbox is geared for companies that want to understand customer behavior, troubleshoot technical problems and improve brand loyalty.

Hotjar is a suite of tools to understand how people use websites, including heatmaps, recordings, feedback surveys and interviews. It can be used to optimize layouts, figure out where friction is occurring and get direct feedback from users. With integrations with tools like Google Analytics and tiered pricing plans, Hotjar is a relatively affordable way to make data-driven decisions to improve user experience.

For real-time digital analytics, Quantum Metric is a good option. It includes features like session replay, AI-powered summarization and customizable dashboards. Quantum Metric is designed to help digital teams focus on improvements, validate technical problems and optimize digital products, making it a good option for improving customer experience and conversions.