If you're looking for a digital marketing platform that does everything and has a lot of analytics and integration options, Marketing Cloud Intelligence from Salesforce is worth a look. It can generate automated reports, provide a unified view of marketing data and link to more than 170 API connectors. It's got tools like AI-powered Einstein Insights, Media Planning and Pacing Optimization and an Automated Marketing Data Model. It's geared for companies with sophisticated marketing operations, with strong integration and deep analytics.
Another contender is ActiveCampaign, which offers personalized email marketing, automation and sales engagement tools. With more than 900 native integrations with tools like Shopify and Salesforce, ActiveCampaign helps businesses manage customer interactions across many different areas of business. Its features include omnichannel marketing, content creation, audience management and detailed analytics, making it a good option for expanding your reach and converting leads.
If you want a single system for customer acquisition and customer engagement, Marketing Cloud has a Customer Data Platform, Marketing Analytics, Marketing AI and Personalization tools. It also integrates with the #1 CRM, giving you a single view of customer interactions. The system is designed to boost marketing ROI, customer lifetime value and customer engagement, so it's worth a look if you want to improve your marketing results.
Last, Semrush is an all-in-one tool with more than 55 tools for SEO, content marketing, market research, advertising and social media management. It's got big databases and tools to handle lots of marketing tasks, from increasing organic traffic to developing social media campaigns. With its tiered pricing and large user base, Semrush is a popular tool among marketing professionals.