If you're looking for a platform that uses AI to personalize and segment your audience for better marketing, Blueshift is a great option. It marries customer data with AI-driven decision-making to deliver messages across multiple channels, including email, SMS, in-app messages and more. The platform also includes a Customer Data Platform for building rich customer profiles and easily accessible segments, so it's great for automating marketing work and predicting customer intent.
Another powerful option is Braze, which is geared toward managing personalized, real-time interactions between consumers and brands. Braze uses Sage AI to learn brand behavior, create on-brand content and personalize journeys. Its cross-channel messaging abilities let you manage campaigns across multiple touchpoints, and its real-time execution means you can send messages fast and get results fast.
Adobe Marketo Engage is also worth a look, particularly if you're already using other Adobe tools. It offers AI-powered marketing automation, predictive audiences and personalized experience automation, making it a good fit for B2B marketing and enterprise-scale operations.
Last, Dynamic Yield offers AI-powered personalization across a range of digital touchpoints, including audience discovery, content and offer personalization and predictive targeting. Its platform is designed to increase operational efficiency, reduce costs and increase revenue, so it's a good choice for companies that want to build a seamless and personalized customer experience.