If you want to maximize marketing automation and conversion with AI and first-party data, Toplyne is a good choice. This AI marketing workspace lets companies build high-value audiences from customer data and optimize marketing automation and conversion. It includes features like AI lead scoring, automated marketing operations and more than 65 integrations. Toplyne also promises strong security and dedicated customer support, making it a good option for SaaS, D2C, eCommerce and Financial Services companies.
Another good option is Adobe Marketo Engage, a mature marketing automation system that helps orchestrate and personalize customer journeys across many touchpoints. With AI-powered marketing automation, predictive audiences and personalized experience automation, it helps attract, segment and nurture customers over their lifetime. Its integration with other Adobe tools like Adobe Real-Time CDP and Adobe Analytics gives it more breadth, and it's geared for B2B marketing with longer sales cycles.
Blueshift is also a good option, especially if you need a system that marries customer data with AI-driven decision-making to deliver marketing programs across many channels. Blueshift's Customer Data Platform, AI-Powered Decisioning and Cross-Channel Delivery features let marketers create detailed customer profiles and automate marketing work. It supports many marketing channels and integrates with hundreds of tools, offering a single view of your customers and more informed marketing decisions.
If you want a marketing automation system with a particular focus on hyper-personalization, Humanic offers an AI-based approach to lifecycle marketing content. With four AI agents and features like continuous optimization and hyper-personalization, Humanic can help you improve marketing performance. It integrates with tools like Amplitude and HubSpot, so it's available to businesses of all sizes. The system can help you deliver the right content at the right time to keep customers engaged and convert.