Question: Is there an AdTech solution that provides detailed insights with attention-AI metrics and brand-lift data to help me optimize my ad campaigns?

The Attention Intelligence Platform is a comprehensive suite of tools designed to measure and optimize attention on ads. It measures Attention Time, which is a strong predictor of brand and performance outcomes. Key features include real-time optimization, sophisticated AI models trained on real eye-tracking data, and easy-to-understand reporting through a visual dashboard, all of which are built directly into programmatic workflows.

Another great option is afp.ai, which offers a one-stop-shop for publishers, ad networks, and agencies. It offers granular insights with attention-AI metrics and brand-lift data, as well as new ad formats and features like AI targeting and brand safety. The platform also offers full-service support, including sales and marketing expertise, campaign management, and customization to meet individual needs.

If you're looking for AI-powered advertising optimization, Memorable is another option to consider. It predicts the impact of ad creative on key metrics like Click-Through Rate and Brand Lift with high accuracy using deep-learning models. Memorable offers creative analytics to guide every creative decision and integrates with popular platforms like Meta, Instagram, TikTok, and YouTube, so it's great for maximizing campaign impact while minimizing marketing spend.