Question: Can you recommend a tool that optimizes ad budget for maximum ROI and minimizes waste?

Madgicx is a Meta ads optimization service geared for e-commerce brands and agencies. It combines AI-driven optimization and autonomous management to optimize ad ROI over time. With features like creative production, ad copy insights, bid strategy experimentation, and personalized performance reporting, Madgicx helps customers analyze and create high-performing ad creatives, streamline ad-buying workflows, and protect their 24/7 budget.

Another good option is Admetrics, an AI-powered service that optimizes e-commerce advertising performance. It offers data-driven insights for best budget allocation, with modules like Business Intelligence, Marketing Mix Modeling, and Experimentation. Admetrics integrates with more than 50 shops and marketplaces, with near-real-time data refresh and onboarding support, and promises to increase ROAS by up to 90%.

AdLamp is another option, especially if you're focused on PPC campaigns. It automates and analyzes PPC campaigns on Google AdWords, Meta and TikTok to maximize ROI and minimize manual labor. With auto optimization and a PPC calculator, AdLamp offers metrics like cost per click and cost per acquisition, so you can better manage campaigns and make more precise optimizations based on real-time data.