Question: Is there an ad attribution platform that integrates with multiple tools and offers customizable models for unique business needs?

If you're looking for an ad attribution platform that works with many tools and that lets you build your own models for your company's specific needs, Hyros is a good choice. The company's patented AI attribution system tracks conversions like sales, calls, emails and leads, then sends that data to ad systems for better targeting and cost optimization. It offers long-term revenue forecasting, customizable attribution models and integration with a broad range of tools, so it's a good choice for companies with complex marketing operations.

Another good choice is Adtriba, which offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. Adtriba combines sophisticated statistical models and machine learning algorithms to gather data from multiple sources, including social media, display ads and email, to provide actionable insights and a single view of marketing activity. It's good for businesses of all sizes, but especially those that spend thousands of dollars a month on ads.

Northbeam is another top pick, with AI-powered multi-touch attribution and media mix modeling. The company's system offers detailed customer journey insights and optimizes marketing by assigning conversion values to marketing touchpoints based on up-to-the-minute data. It offers customizable attribution models and lookback windows that can go back forever, so it's flexible for companies trying to understand and improve marketing performance.

Last, SegMetrics offers an integrated approach by connecting data from many marketing tools to optimize the sales funnel. It includes features like lifetime value attribution, order value maximization and customer journey tracking, and funnel optimization with cohort segmentation and A/B testing. With more than 90 integrations with marketing tools, SegMetrics helps businesses optimize lifetime revenue and make data-driven decisions.