If you're looking for a platform to automate email and SMS marketing campaigns to win back inactive customers and encourage repeat sales, Retention Science could be a good choice. The AI-powered platform offers intelligent lifecycle automation and personalized communication designed for ecommerce businesses. It automates touchpoints like welcome emails, repeat purchases and cart abandonment, and comes with a drag-and-drop automation workflow editor for custom marketing flows. Built-in SMS marketing and advanced customer segmentation through its CDP means a multi-channel approach to keep your customers engaged.
Another top contender is ActiveCampaign, an all-in-one marketing platform that's strong with personalized email marketing, automation and sales engagement. With more than 900 native integrations, it supports omnichannel marketing and comes with advanced analytics and reporting. ActiveCampaign also lets you use AI-driven automation across the marketing stack, so you can orchestrate customer engagement and nurture audiences with targeted email and SMS campaigns.
Klaviyo is another intelligent marketing automation platform that lets businesses build stronger digital relationships with personalized messages across multiple channels. It offers real-time data and AI-driven insights for dynamic emails, SMS marketing and mobile push notifications. Klaviyo includes automated flows, real-time segmentation and predictive analytics to recommend products, so it's a good choice for optimizing marketing efforts.
For a more integrated approach, Listrak combines multiple channels like email, SMS, social media and direct mail into a 360° view of each customer. It offers features like Email Automation, Text Message Marketing and Predictive Analytics, which can help retailers and brands drive revenue growth and enhance customer engagement. Listrak's Journey Hub and Growth Xcelerator Platform make it easy to create personalized customer journeys and accelerate list growth.