Question: I'm looking for a platform that integrates with Salesforce to track customer engagement with video content and provide insights for marketing and sales.

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Appinium

Appinium is a full-featured Salesforce Enterprise Content Enablement Platform that includes marketing, revenue enablement, service enablement and learning. It offers detailed customer video engagement analytics, video-based sales performance analysis and support for a range of multimedia formats. The platform offers real-time customer engagement insights to help businesses fine-tune marketing and sales.

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Vidyard

Vidyard is another good option for personalizing sales and marketing messages with video. It offers AI-powered video messaging and hosting that can speed up sales pipelines and improve customer experiences. Vidyard integrates with tools like Gmail and LinkedIn so you can create and track video performance across sales and marketing activities.

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Groove

For a more sophisticated sales engagement and prospecting, Groove integrates with Salesforce to offer real-time engagement history and automate sales. It lets you customize engagement strategies and supports multi-step automation across different channels, so revenue teams can automate more of their work and work more efficiently.

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