Appinium

Appinium is a native Salesforce Enterprise Content Enablement Platform that brings video, multimedia, webinars and learning to the Salesforce environment. It combines four key solutions: Marketing, Revenue Enablement, Service Enablement, and Learning, all managed through a single platform.

Appinium tracks video and learning activity, giving users real-time insights into how customers are interacting with multimedia content. This data can be used to inform marketing campaigns, evaluate sales skills, improve customer support and track employee learning.

Appinium has a number of features that make it a useful tool for businesses:

• Marketing: Get detailed insights into customer video engagement, including where they watch videos and what parts of videos they engage with most.
• Revenue Enablement: Measure the effect of video on the sales process and assess sales skills to optimize performance.
• Service Enablement: Let customers create support cases by recording videos, and use instructional videos to improve the support experience.
• Learning: Offer employees, customers and partners learning natively within Salesforce, ensuring that the right content gets to the right person.

Because it's integrated with Salesforce, Appinium offers a unified experience for users and lets them access marketing, sales, service and learning data in one place. This means businesses can drive strategic growth and make data-informed decisions.

Appinium also supports a variety of multimedia formats, including interactive video, podcasts and PDFs. The platform also offers features like badges and gamification, quizzes and surveys, and a Learning Record Store (LRS) to make the platform engaging and impactful for users.

By using Appinium, businesses can answer important questions about the effect of their content and data on customer behavior and revenue. Users can determine whether video emails lead to conversions, whether salespeople who watch more video sell more, and whether customers who onboard watch fewer support cases.

With its data-driven insights and native Salesforce integration, Appinium is a powerful tool for businesses looking to improve their content and learning. Check out the Appinium website to learn more about its features and how it can help your organization.

Published on July 23, 2024