If you want a broadest possible view of your target audience, including demographics and behavior, CivicScience is a good option. The company's AI-infused abilities offer insights into human behavior, brand performance and media trends. With surveys of more than 4 million people in the US each day, it can offer detailed demographic and behavioral information, and tools to spot trends in real time, forecast markets, find persuadable audience segments and measure ad campaigns. It's geared for business leaders and marketers who need to fine tune their marketing and keep up with the latest trends.
Another powerful option is Resonate, which uses AI to offer a constantly updated, single view of more than 230 million profiles and 2 billion devices. It offers predictive data, intent signals, psychographics and preferences that can help drive growth and loyalty. The company's tools are geared for industries like health and wellness, financial services and ESG, and can be used to target audiences and measure performance.
For quick access to deeper market research, Osum offers a variety of features including competitive research, SWOT analysis, buyer personas and growth opportunities. Its AI engine processes and interprets data to offer insights into market trends and customer behavior, and is geared for investors, entrepreneurs and marketers who need to quickly understand their audience.
Finally, Delve AI automates the creation of buyer personas based on Google Analytics, CRM data and social media insights. It can help businesses target their marketing and better engage customers with automated segmentation and social enrichment. The tool is for B2C and B2B businesses and offers a variety of pricing tiers.