Question: How can I create targeted campaigns to engage with customers on Instagram and Facebook, and track their effectiveness?

To build targeted campaigns and measure their performance on Instagram and Facebook, you might want to check out Smartly, an all-purpose ad platform that uses AI to automate and optimize campaigns across many digital advertising channels. It offers features like predictive budget allocation, automated campaign management, dynamic creative optimization and reporting dashboards with actionable insights. That can help agencies, brand marketing teams and performance teams work more efficiently.

Another option is Zocket, a generative AI platform that makes it easier to create and manage ads on Facebook, Instagram and WhatsApp. It offers AI-generated ads, real-time data synchronization and a unified communication center for handling inquiries. Zocket also offers multichannel integration and a powerful dashboard for consolidating reports so you can make data-driven decisions.

For a broader social media management, Dash Hudson offers more advanced insights and workflow tools. Among its features are content performance forecasting, social analytics, influencer tracking and competitive insights. It supports multiple social media platforms and offers tools to boost engagement and content performance, so it's good for brands that want to get a better handle on their social media.

Last, Keyhole is a good tool for tuning your social media approach with social listening, publishing and historical analysis. It's good for tracking engagement rates, competitor analysis and influencer marketing. It supports multiple social media sites and has various pricing tiers for different needs, so it's good for agencies and enterprises trying to get a better online presence and performance.