If you need a tool to send targeted and personalized email campaigns to different audience segments, ActiveCampaign is a top contender. It offers personalized email marketing, automation and sales engagement tools. With more than 900 native integrations and AI-powered automations, ActiveCampaign can help businesses of all sizes manage customer interactions across many different industries. It offers omnichannel marketing, content creation, audience management and real-time analytics, and is a good option for nurturing and engaging your audience with targeted email and SMS campaigns.
Another top contender is Emma, which specializes in personalizing, automating and segmenting email marketing campaigns. Emma offers advanced analytics, a drag-and-drop email editor, automation tools and list segmentation. It also integrates with a variety of tools and offers different pricing levels for different businesses, so it's available to businesses of all sizes.
If you want a broader customer engagement tool, check out Braze. Braze uses AI to help companies orchestrate personalized interactions across channels like email, SMS and mobile apps. Its features include data activation, journey orchestration and real-time triggers, so you can personalize and optimize your campaigns. It's a good option for businesses that need to scale and have security requirements.
Last is Adobe Marketo Engage, which offers more powerful marketing automation tools. It helps companies orchestrate and personalize customer interactions across many different touchpoints, including marketing automation, lead management and email marketing. It's geared for B2B marketing, particularly for companies with longer sales cycles, and offers detailed analytics and a scalable option for customer engagement.