Question: Can you suggest a tool that allows me to target specific messages to my repeat customers and first-time visitors?

If you want a tool to personalize messages for repeat customers and first-time visitors, Justuno is a good candidate. This integrated marketing platform has more sophisticated personalization and targeting abilities like gamification, segmentation and lead capture. Its visitor intelligence technology analyzes billions of data points to create detailed profiles of website visitors, so you can send different messages to different people and track behavior across multiple devices. It integrates with more than 100 marketing technology systems and has several pricing plans, including a 14-day free trial.

Another good option is Braze, a customer engagement platform that uses AI to orchestrate personalized, real-time interactions across channels like email, mobile app, SMS and WhatsApp. Braze's Sage AI learns brand behavior and creates on-brand content to personalize customer journeys and optimize campaigns. It also has flexible segmentation and real-time triggers, so it's a good fit for retail and financial services companies that want to improve engagement and cut churn.

Iterable is a cross-channel marketing platform that uses real-time data to deliver personalized customer experiences. It lets companies build one-on-one relationships with customers across the web, email, SMS and in-app channels, with features like dynamic campaigns and AI-driven optimization. Its open architecture supports a wide range of integrations, making it accessible to nontechnical teams and suitable for a range of industries including eCommerce and B2B enterprise software.

Last, Customers.ai is a powerful tool for converting website visitors into customers. Its features include a Website Visitor ID X-Ray Pixel, B2B & B2C Data Enrichment, and Advanced Audience Segmentation, which can help businesses expand their email lists and engage audiences with personalized content. It integrates with services like Meta, Klaviyo and Salesforce, and offers a free 7-day trial, making it a good fit for businesses looking to improve conversion rates and customer engagement.