Question: Can you recommend a tool that provides unbiased and accurate return on ad spend (ROAS) analysis for my online store?

ProfitMetrics is a fast and powerful platform for optimizing advertising channels for e-commerce companies. It includes profit bidding and POAS (Profit Over Ad Spend) marketing tools. ProfitMetrics combines data from Google Ads, Facebook Ads and Google Analytics to present a real-time profit dashboard and automatically identifies profitable customers and order combinations. That can help you cut ad spending by up to 60% without hurting sales.

Another contender is TrueROAS, which is geared specifically for Shopify and WooCommerce stores. TrueROAS optimizes ad spend by tracking all orders and attributing them to the correct Facebook ads and campaigns. It uses Promethean AI attribution and machine learning technology, so it's a good choice for ad agencies and e-commerce store operators who want to save up to 63% on ad testing and boost ROI by +20.31%.

Admetrics is another AI-based platform that's notable for its breadth of data-driven insights. It's got modules for Business Intelligence, Marketing Mix Modeling, Tracking & Attribution, Experimentation and Data Activation. By combining data from multiple sources, Admetrics can help you optimize budget allocation and ROAS, a potentially useful option for companies with complicated traffic and marketing operations.