If you're looking for a tool that offers real-time estimates of consumer spending and omnichannel insights for thousands of companies, Cybersyn is a good option. It offers weekly US consumer spending estimates down to store level, as well as other data types like financial and economic metrics. It also integrates with Snowflake, so you can easily incorporate other data sources and use it for sales forecasting and pricing optimization.
Another good option is Bloomberg Second Measure. This service uses transaction data to offer daily assessments of company performance and consumer behavior. It offers daily sales, customer acquisition and retention rates for thousands of public and private companies and brands across many categories. That's useful for investors trying to spot trends and make decisions based on consumer behavior.
Cardlytics offers a broad view of consumer spending, particularly useful for marketers trying to target ads and measure their effectiveness. With transaction data from more than 168 million bank customers, it can help businesses boost loyalty and omnichannel sales. The company also offers regular research and insights into consumer spending patterns so businesses can spot trends.
If you're looking for a more consumer intelligence approach, Verisk Marketing Solutions combines proprietary identity and behavioral data assets for real-time consumer insights. The platform includes features like in-market shopping signals, TCPA consent verification and data licensing that can help businesses better segment customers and personalize marketing.