Question: Can you recommend a solution that helps optimize ad spend for Shopify and WooCommerce stores?

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ProfitMetrics

If you're looking for a tool to optimize ad spend for Shopify and WooCommerce stores, ProfitMetrics is a good choice. It offers profit bidding and POAS marketing tools, pulling data from sources like Google Ads, Facebook Ads and Google Analytics. ProfitMetrics lets you segment traffic, campaigns and orders, and offers a real-time profit dashboard to monitor daily gross profit and profit after ad spend. It integrates with popular e-commerce sites like Shopify, Magento and WooCommerce, with the goal of reducing ad spending by up to 60% without reducing sales.

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TrueROAS

Another good option is TrueROAS, an ad tracking tool specifically designed for Shopify and WooCommerce stores. TrueROAS tracks all orders and assigns them to the proper Facebook ad, adset and campaign. It uses Promethean AI attribution and machine learning to ensure accurate tracking and optimize ad campaigns. With options for instant setup and different pricing plans, TrueROAS can help you save up to 63% on ad testing and boost ROI.

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Markopolo

Markopolo is a no-code machine learning and AI infrastructure that centralizes, transforms and activates marketing data. It offers precision targeting, AI-optimized marketing, advanced attribution and automated workflows. Markopolo integrates with Shopify, WooCommerce, Google Ads and TikTok Ads, among other sources, so businesses can optimize ad spend by adjusting budgets and bids across channels. It also offers customizable user reports to monitor sales and ROI.

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AdTrace

For eCommerce analytics and ad attribution, check out AdTrace. Built on Shopify Plus technology, AdTrace offers accurate pixel and ad attribution. It includes server-side tracking, ad campaign management and data enrichment to identify target customers. AdTrace integrates with multiple sources, improving retargeting and event match scores, and offers a free 7-day trial to get started.

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