If you want to build omnichannel marketing plans and optimize your website for search, BrightEdge is a broad tool. It offers research, recommendations and rankings in real time to help guide customers from search intent discovery to content optimization. The tool covers SEO, content, social, local and mobile channels, and can be integrated with a variety of website analytics and marketing tools, including Google Analytics and Google Search Console.
Another good option is Semrush, an all-in-one online marketing tool with more than 55 tools for SEO, content marketing, market research and social media management. It can help you understand organic traffic growth, analyze competitors and create social media strategies, making it a good option for digital marketing pros. Semrush offers a free 7-day trial and tiered pricing plans for businesses of different sizes.
If you're interested in personalization and AI-powered marketing, Bloomreach is also worth a look. The company's platform combines real-time customer and product data with AI to improve personalized marketing, product discovery and SEO. It also offers tools for email marketing, web personalization and ad optimization, so you can automate SEO and improve multichannel customer experiences.
Finally, MoEngage offers an insights-led customer engagement platform that uses AI to optimize interactions and deliver personalized experiences across multiple channels. It offers customer insights, omnichannel communication and real-time transactional alerts, which can help improve return on investment and customer engagement.