If you're looking for a marketing solution that integrates with multiple technology systems to streamline your workflow, Marketing Cloud Intelligence by Salesforce could be a good fit. It provides a broad range of marketing analytics with automated reporting and a unified view of marketing data. With more than 170 API connectors and a Universal Connector, it can rapidly connect to a wide variety of data sources. It also includes AI-powered insights, media planning optimization tools, and real-time campaign tracking, so it's a good option for companies with sophisticated marketing operations.
Another top contender is Blueshift. This AI-powered marketing platform combines customer data with AI-driven decision-making to power marketing efforts across multiple channels. It includes a Customer Data Platform for creating rich customer profiles and AI-powered decisioning for automating marketing work. Blueshift supports a broad range of marketing channels and integrates with hundreds of tools, providing a unified view of your customer data.
For businesses that need heavy-duty marketing automation, Adobe Marketo Engage is a sophisticated platform that orchestrates and personalizes customer journeys across multiple touchpoints. It includes marketing automation, account-based marketing and predictive audiences, and integrates easily with other Adobe products. That makes it a good option for B2B marketing and companies with bigger deals.
Last, Zapier is a full-featured workflow management system that connects to more than 7,000 apps to automate a wide variety of business processes. With no-code automation and enterprise-level security, Zapier can handle tasks like lead tracking, sales pipeline management and marketing campaigns, so it's a good option for startups to enterprises that want to get their workflows in order.