If you need a more general-purpose marketing automation system to plan and execute campaigns across many channels, Blueshift is another top contender. The AI-powered system marries customer data, uses AI-driven decision-making, and delivers messages across channels like email, SMS, in-app, web and paid media. Features like a Customer Data Platform for creating detailed customer profiles and AI-Powered Decisioning for automating marketing work let marketers make decisions and improve ROI.
Another top contender is Marketing Cloud Engagement from Salesforce. This system offers personalized marketing and automated journeys across channels to ensure a single brand experience. It includes features like AI-powered email marketing, personalized mobile marketing, conversational marketing with WhatsApp and cross-channel analytics. It integrates with Salesforce products, so it's a good choice for companies that want to maximize customer lifetime value and have a unified customer engagement strategy.
Mapp is another contender, an omnichannel customer data and marketing system that uses AI to collect, analyze and trigger personalized marketing actions across channels. Features like predictive analytics, marketing automation and digital analytics help businesses improve engagement and revenue. More than 3,000 companies across many industries use Mapp, which offers real-time insights and actionable customer data to convert leads.
Last, you should consider ActiveCampaign, an all-in-one marketing automation system that offers personalized email marketing, automation and sales engagement tools. With more than 900 native integrations with popular tools like Shopify and Salesforce, ActiveCampaign can automate across the marketing stack. It offers omnichannel marketing, content creation and AI-powered automations, too, making it a good choice for businesses that want to nurture and engage their audience.