If you're looking for a tool to help you figure out who your target audience is and what they want, Delve AI is a good choice. The tool, which ingests data from Google Analytics, customer/CRM and social media, can generate detailed buyer personas and offer insights into your customer base. It's got different tools for Live Persona, Customer Persona, Social Persona and Competitor Persona, so it can be used across different industries, B2C and B2B. Delve AI can help you create targeted marketing campaigns, better engage with customers and analyze competitors.
Another good option is Osum, an AI-powered market research tool. Osum gives you immediate access to competitive research, SWOT analysis, growth opportunities and detailed buyer personas. Its Sales Prospect Profiler combines demographic, behavioral and psychographic data for persona-based demand generation. Osum's AI engine processes data to generate reports that are easy to understand, helping you with market trend analysis, customer behavior insights and competitor analysis. It's geared for business owners, marketers and anyone who wants to better understand their customers and cash in on market trends.
For a product experience platform, check out Sprig. Sprig uses AI to help companies get more out of their products, including adoption, retention and satisfaction. It combines targeted surveys, feedback collection and AI analysis to spot trends in user feedback and behavior. The platform can help businesses pinpoint pain points, optimize user experience at scale and lower churn by spotting behavior patterns. It's got advanced targeting, expert-made templates, data integrations and customizable dashboards, making it a good fit for product and research teams trying to build products people love.
Last, ExactBuyer is an AI-powered platform for B2B customer and candidate acquisition. It builds a custom AI model for your business goals and strategy, finding target audiences and verifying real-time data. ExactBuyer has features including CRM and ATS integrations, AI-powered search and hyper-personalized outreach. It's geared for sales, marketing and recruiting teams looking to find the best candidates and customers. With real-time data verification and data-backed campaigns, ExactBuyer can help you target your outreach to the right people.