Heatseeker

Heatseeker is a digital platform that uses AI to help companies predict success before launching a product or campaign. With AI-powered market experiments, Heatseeker lets you answer the most important growth questions about your market, audience, and product features. The tool produces recommendations based on customer and market data to optimize value propositions and messaging that work best for your target audience.

Heatseeker can run several types of experiments:

• Language Tests: Developing and refining value propositions for specific target segments.
• Benefit Tests: Finding the most compelling benefits for customers.
• Feature Tests: Prioritizing and developing the most desired features.
• Idea Tests: Validating different ideas with different customer segments.
• Assumption Tests: Validating assumptions with customers.

Heatseeker's competitive analysis can gather information about competitors, including their main offerings, unique selling propositions, pricing information, testimonials and features. You can use this data to inform business decisions and find areas for differentiation.

The platform integrates with a variety of tools, including Google Stack, Hubspot, Excel and Miro, to help you manage your workflow. Heatseeker protects data with encryption and uses it only for analysis.

Heatseeker's pricing includes a 30-day free trial. After the trial, the Starter plan costs $99 per month and includes unlimited experiments, custom targeting and competitive analysis. The Plus plan costs $249 per month and adds features like AI personas and expert consultations. Other options include a Simple free plan and Efficient and Team plans costing $25 and $29 per month, respectively.

Heatseeker is geared for founders, growth teams and early-stage investors who want to make data-informed decisions without a huge budget. The service is designed to cut the time and money needed for market research and experimentation so businesses can grow more confidently.

Published on June 14, 2024