Question: How can I enrich my contact and company data to improve marketing targeting and personalization?

For enriching your contact and company data to better target and personalize marketing, Clearbit is a powerful tool geared for B2B teams. It has a broad range of data enrichment tools, including real-time lead scoring, buying intent signals and form optimization. Clearbit uses AI and public data sources to deliver cleaned and standardized data sets, and it integrates with many common tools so you can concentrate on the most promising leads and get better conversion rates.

Another good option is Oppwiser, a B2B data enrichment API that offers detailed information about leads. With a database of more than 60 million companies and 160 million contacts, Oppwiser offers AI-powered features like AI Lookalike Company Finder and Buyer Signals. It integrates with CRM software, sales tools, marketing software and messaging apps so you can easily pull detailed information and find buyers.

Lusha is also worth a look. This information retrieval service connects to social networks, web sources, Salesforce and other sources to offer premium data for sales teams. It offers features like Intent, Job Change Filter, Technology Filter and Buyer Intelligence designed to help you target high-intent leads and enrich your CRM data. Lusha protects data with ISO 27701 certification and GDPR and CCPA compliance.

For a marketing oriented approach, Toplyne offers an AI marketing workspace to build high-value audiences from customer data. It includes contact and company enrichment, AI lead scoring and automated marketing operations. With more than 65 integrations, Toplyne is good for companies that want to maximize marketing automation and conversion with AI and first-party data.