If you're looking for an email marketing service that stands out for advanced audience segmentation and generation of personalized emails, ActiveCampaign is definitely worth considering. It also offers omnichannel marketing, AI-powered automation and more than 900 native integrations with tools like Shopify and Salesforce. The company's software lets businesses cultivate their audience with targeted email, SMS and other digital communications, and it's good for a wide range of businesses.
For B2B marketing, Adobe Marketo Engage is a powerful option for marketing automation, with features like predictive audiences and personalized experience automation. It can help businesses orchestrate and personalize customer journeys, which is useful for companies with complex sales cycles and high-value accounts. Marketo Engage is integrated with other Adobe tools, so it's part of a broader marketing suite.
Braze is another good option for managing personalized, real-time interactions across channels like email, mobile app, SMS and web messaging. It uses Sage AI to learn brand behavior and optimize marketing programs, which is good for retail and financial services. Braze also has a focus on privacy and security, which is important for companies that need to ensure their marketing automation is secure and scalable.