Question: Is there a demand-side platform that automates optimization and integrates across multiple platforms for better ad buying?

If you're looking for a demand-side platform that automates optimization and spans multiple platforms, Zemanta is worth a look. It uses AI and machine learning to run programmatic ad campaigns, with features like predictive bidding, advanced optimization and integration with first-party analytics tools like Adobe and Google Analytics. With Autopilot and Automation Rules, Zemanta can automatically adjust bids and optimize campaigns for the best ad buying. It also offers transparent reporting and brand safety with fraud monitoring and third-party measurement verification.

Another good option is uDSP. This platform automates media buying for better ad performance with machine learning algorithms. It offers cross-channel ad serving, automated optimization and real-time bidding. uDSP is connected to many ad exchanges, supply-side platforms and publishers, giving you access to a broad inventory of ad placements across many geographies and platforms. It's geared for agencies, brands and in-house programmatic teams, with detailed reporting and flexible payment terms.

Advangelists also offers a full-featured programmatic media buying option. This end-to-end platform includes a DSP, adserver and fraud protection, along with AI optimization and customizable analytics. It can increase campaign efficiency and lower costs through its automated programmatic ecosystem and proprietary cloud-based architecture. Advangelists is for in-house media buyers, agencies and local businesses, with an option for a self-service portal, managed services and white-label options.

For a flexible option, check out Choozle. This platform can handle a broad range of media inventories, including display, DOOH, video, audio and connected TV. With advanced targeting and real-time reporting, Choozle lets you optimize with data. AI-powered ad group optimizations can automate campaign optimization across many dimensions to maximize CPMs and minimize underperforming inventory.