For maintaining a clean and up-to-date customer profile, Clearbit is a top pick. The company's data enrichment tools use AI and public data sources to clean and normalize your CRM data. It also offers real-time lead scoring, buying intent signals, and form optimization to help you prioritize the most promising leads and convert them. Clearbit integrates with other tools to move data around, so it's good for companies of all sizes.
Another top pick is Loqate, which focuses on address verification, data validation and geocoding. The software improves data quality and user experience by verifying correct UK addresses and offering email, phone and bank validation. With scalable APIs and a cloud-native architecture, Loqate is good for improving match rates and overall data quality, and it's good for companies of all sizes.
If you're looking for email-specific data enrichment, check out AtData. The company offers sophisticated email validation, fraud protection and identity matching technology. Using machine-learning models, AtData can capture data securely and accurately, which means better deliverability and fraud protection. That can help you get more out of your email marketing and build more personalized customer relationships.
Last, Twilio Segment offers a customer data platform (CDP) that ingests, cleans and activates customer data for real-time insights. It can integrate data from more than 450 sources, enrich customer profiles with every interaction and optimize ad spend with AI. Twilio Segment is geared for data engineers, marketers and product managers in a variety of industries, and it can handle a broad range of integrations.