Question: I'm looking for a way to target travel shoppers with high engagement rates, do you know of any solutions that offer contextual targeting?

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Clicktripz

Clicktripz is a digital marketing solution tailored for travel brands and destination marketers. It provides access to a network of over 200 travel publishers and reaches over 100 million monthly travel searches. Clicktripz offers contextually targeted ads and operates on a CPC-based pricing model to ensure high engagement. Additionally, it includes an AI-powered conversational Ad Creative tool called CHIME, which engages travelers throughout their planning journey with brand-safe and up-to-date interactions.

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Sojern

Sojern is another excellent travel marketing platform that uses data and AI to help hotels, attractions, and destinations engage and convert travelers. It offers AI-powered audience targeting, multichannel activation, and optimization, providing unparalleled visibility into travel demand. This platform helps businesses build an always-on marketing strategy, drive direct bookings, increase brand awareness, and maximize revenue.

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Proximic

For those looking at a more contextual approach without the need for user identifiers, Proximic provides AI-powered contextual intelligence. It allows media buyers to target specific audiences based on demographic, behavioral, and other attributes, ensuring ads are displayed next to contextually relevant content. This platform supports various media formats and offers tools for both media buyers and sellers, enhancing audience engagement and monetization.

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Seedtag

Lastly, Seedtag leverages machine learning and AI to deliver targeted and relevant campaigns for travel brands. With its advanced AI technology, Seedtag processes over 60 million articles daily to understand trends and topics of interest. The platform offers contextual intelligence, personalized targeting, and dynamic placement optimization, improving attention, view time, and brand recall for advertisers.

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