If you're looking for technology that offers contextual advertising at scale with brand safety and transparency, Vibrant Media is a good option. Its technology uses natural language processing and computational linguistics to understand content, so advertisers can target ads accordingly while protecting privacy and brand safety. With the ability to recognize semantic and sentiment, detect emotional tone and protect content dynamically, Vibrant Media is a good option for industries like tech, entertainment and FMCG.
Another good option is Proximic, which uses AI-powered contextual intelligence to offer contextually relevant and brand-safe ads. Proximic's technology includes modules like Audience Targeting for demographic and behavioral targeting, and Content Targeting to ensure ads are placed next to relevant content. It also offers ID-free targeting, predictive audiences and customizable segments, so it's a good option for media buyers and sellers.
AdQuery is another AI-powered platform that can boost digital campaigns with contextual targeting using proprietary technology like SEMTEQ. It offers high brand safety and uses a First Party ID called QID for verifiable ad recipient authentication and fraud prevention. AdQuery also offers new ad formats and tools for campaign management, including data collection and audience segmentation, designed to combat banner blindness and meet above-market viewability standards.
For a more global approach, Seedtag uses machine learning and AI to target and personalize campaigns by processing more than 60 million articles per day. It offers features like personalized segments, contextual creatives and dynamic placement optimization to improve the ad experience for advertisers and publishers. Seedtag's AI technology helps brands target their audience more effectively and gain a better understanding of user behavior.