For more concrete information about how companies are using your B2B SaaS product, you might want to check June, a product analytics service geared for B2B SaaS companies. It offers automated reports to help you understand how customers use your product, including activation, retention, active users and churn risk. June can integrate with Segment, Amplitude, Mixpanel and others, and offers several pricing tiers including a free version, so it's suitable for startups and scaling businesses.
Another good option is ZoomInfo, a broad B2B database and sales intelligence service. ZoomInfo uses AI to offer B2B insights and intelligence, helping sales and marketing teams get in sync and scale faster. It offers services like Conversation Intelligence, Buyer Intent Data and Sales Automation that can help you figure out how your product is used and where you can improve.
If you want a broader customer acquisition service, Leadspace combines and integrates market data to calculate Total Addressable Market (TAM) and Ideal Customer Profile (ICP). It combines graph, studio and first-party data to score leads at the company and buying center levels, so you can target the most likely buyers and improve sales team close rates.
Last, HockeyStack is an all-in-one command center for B2B revenue teams. It offers unified marketing and sales analytics, sales intelligence and account-level insights to help you optimize performance and close deals. With integrations with a wide range of services and no-code setup, HockeyStack is geared for data-driven decision making, letting you understand pipeline growth and revenue.