If you're looking for a platform to help B2B marketers personalize website experiences for multiple buyer journeys, Drift is a good option. Drift provides conversational AI to personalize buyer journeys from first touch to close, with tools like native integrations, reporting, and analytics. It's geared to produce high-quality leads, fuel account-based marketing campaigns and personalize web experiences at scale. The company also publishes case studies, blog posts, books and podcasts to help you get the most out of its powerful AI technology.
Another powerful option is Demandbase, an omnichannel Go-to-Market (GTM) platform that includes ABM software, B2B advertising and B2B data. Demandbase has features like Account-Based Experience (ABX), Predictive Analytics and Personalization that can be used to create personalized website experiences. Its range of pricing tiers means it can be used by companies of different sizes and budgets, and it's geared for B2B companies trying to simplify sales and marketing operations while meeting revenue goals.
Hushly is another multiuse platform, offering a range of digital experience and conversion tools. Hushly combines AI for personalization, A/B website personalization, content hubs and native advertising to try to make marketing more efficient and conversions more likely. Its AI-powered tools include AI content topic tagging, AI personalization and AI first-party intent, which can be a powerful boost to your marketing.
For a more advanced, AI-powered personalization platform, Dynamic Yield is worth a look. It uses AI to create customized content, products and offers for each customer across multiple digital touchpoints. With tools like audience discovery, content and offer personalization and predictive targeting, Dynamic Yield can help you optimize customer engagement and experience, and it's a good choice for companies that want to build a more personalized, continuous experience.