Question: Can you recommend a platform that helps B2B marketers personalize website experiences for multiple buyer journeys?

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Drift

If you're looking for a platform to help B2B marketers personalize website experiences for multiple buyer journeys, Drift is a good option. Drift provides conversational AI to personalize buyer journeys from first touch to close, with tools like native integrations, reporting, and analytics. It's geared to produce high-quality leads, fuel account-based marketing campaigns and personalize web experiences at scale. The company also publishes case studies, blog posts, books and podcasts to help you get the most out of its powerful AI technology.

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Demandbase

Another powerful option is Demandbase, an omnichannel Go-to-Market (GTM) platform that includes ABM software, B2B advertising and B2B data. Demandbase has features like Account-Based Experience (ABX), Predictive Analytics and Personalization that can be used to create personalized website experiences. Its range of pricing tiers means it can be used by companies of different sizes and budgets, and it's geared for B2B companies trying to simplify sales and marketing operations while meeting revenue goals.

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Hushly

Hushly is another multiuse platform, offering a range of digital experience and conversion tools. Hushly combines AI for personalization, A/B website personalization, content hubs and native advertising to try to make marketing more efficient and conversions more likely. Its AI-powered tools include AI content topic tagging, AI personalization and AI first-party intent, which can be a powerful boost to your marketing.

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Dynamic Yield

For a more advanced, AI-powered personalization platform, Dynamic Yield is worth a look. It uses AI to create customized content, products and offers for each customer across multiple digital touchpoints. With tools like audience discovery, content and offer personalization and predictive targeting, Dynamic Yield can help you optimize customer engagement and experience, and it's a good choice for companies that want to build a more personalized, continuous experience.

Additional AI Projects

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Personyze

Combines machine learning and behavioral targeting for dynamic cross-channel experiences, engaging and converting visitors and customers with personalized content.

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Marketing Cloud Personalization

Delivers personalized marketing experiences across multiple touchpoints using customer behavior data, driving better customer satisfaction and loyalty.

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Adobe Marketo Engage

Orchestrates and personalizes customer journeys across multiple channels, leveraging AI to automate and optimize marketing activities, improve lead management, and enhance customer experiences.

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RichRelevance

Delivers seamless, personalized customer experiences across all touchpoints with advanced analytics and machine learning, driving significant revenue uplift and conversion rate increases.

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PersonaClick

Predict customer behavior and deliver seamless, omnichannel experiences with advanced segmentation, A/B testing, and real-time personalization capabilities.

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Fresh Relevance

Create seamless, revenue-driving experiences across multiple touchpoints with personalized content, driven by customer identity, seasonal events, and lifecycle stages.

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PathFactory

Offers personalized content experiences that drive deal velocity and convert buyers, while tracking engagement and revenue impact to optimize content strategy.

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Dotdigital

Centralizes and enriches data, providing actionable insights to inform creative campaigns, and automates cross-channel marketing experiences with advanced machine learning algorithms.

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Customers.ai

Identify up to 20% of anonymous website visitors with rich contact information, and remarket to them for a 30% conversion rate boost in just 30 minutes.

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MoEngage

Personalize omnichannel marketing efforts with AI-optimized interactions, maximizing ROI and delivering tailored customer experiences across multiple touchpoints.

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Iterable

Delivers personalized customer experiences across multiple channels using real-time data, building one-on-one relationships and maximizing impact.

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Braze

Orchestrate personalized customer interactions in real-time across multiple channels, using AI-driven data activation and journey optimization to deliver timely, on-brand experiences.

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trbo

Offers personalized experiences through AI-driven content and product recommendations, dynamic testing, and segmentation, increasing conversion rates and customer satisfaction.

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Bloomreach

Unifies customer and product data with AI to deliver personalized marketing, product discovery, and content experiences across channels.

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AB Tasty

Optimizes user experience and conversion rates through AI-driven testing, personalization, and feature experimentation across multiple digital touchpoints.

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6sense

Identifies in-market accounts, crafts personalized messages, and automatically qualifies and books meetings, empowering sales teams to focus on high-quality pipeline generation.

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Evolv AI

Generates AI-driven UX recommendations, automates creation and optimization, and personalizes customer journeys to improve conversions and user experiences.

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Nosto

Combines customer, product, and content data to deliver personalized shopping experiences, driving online sales through end-to-end commerce experience management.

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Personizely

Boost conversions and create personalized experiences with customizable widgets, targeted marketing campaigns, and intuitive drag-and-drop tools.

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Nosto

Unifies commerce data in real-time to deliver personalized shopping experiences through AI-driven product recommendations, search, and merchandising.