If you want to automate personalized messages to customers at important moments in their journey, Braze is a good choice. The company uses AI to orchestrate real-time, personalized interactions across channels like email, mobile apps, SMS and WhatsApp. Braze's data activation technology combines data from different sources for superpersonalization, and its journey orchestration technology offers flexible segmentation and real-time triggers. The company's technology is designed to be highly scalable and secure, making it a good fit for retail, media, financial services, travel and on-demand businesses.
Another option is Klaviyo, an intelligent marketing automation tool that helps businesses develop deeper digital relationships with customers through personalized messages across multiple channels. Klaviyo offers features like dynamic emails, personalized content, targeted segments and predictive analytics to suggest products based on customer behavior. With automated flows, real-time segmentation and integrations with a variety of e-commerce platforms, Klaviyo is designed to increase ROI and simplify marketing operations.
Iterable is another cross-channel marketing platform that offers personalized customer experiences. It uses real-time data to build one-on-one relationships across web, email, SMS, in-app and other channels, enabling dynamic campaigns and personalized messaging. Iterable's AI abilities include customizable predictive goals and generative AI, and it's a good fit for consumer apps, media & entertainment and B2B enterprise software.
If you're looking for a complete solution, check out Listrak, a full-service cross-channel marketing automation platform. It combines multiple channels like email, SMS, social media and direct mail into a single view of each customer. Listrak's Journey Hub and AI Recommendations technology can help you create personalized journeys and product recommendations to drive revenue growth and better customer engagement.