Question: Is there an API that can help me identify potential buyers and fast-track my sales pipeline?

If you want an API to find leads and accelerate your sales pipeline, Oppwiser is a good option. This B2B data enrichment API offers details on leads, including company size, location and industry, that you can retrieve by entering a website, email address or company name. Its AI-based tools like Buyer Signals and AI Opportunity Scanner can spot buying intent signals and enrich your CRM data. Oppwiser also can integrate with several CRM systems, sales tools and marketing software, so it's a good option to get a better sales foundation.

Another strong contender is 6sense, which is geared to optimize pipeline creation and conversion into revenue. With its Revenue AI foundation, it can identify in-market accounts, craft personalized messages and automate meeting qualification and booking. With intent data, company and people search and predictive models, 6sense offers insights to help you build your pipeline and convert more prospects. It's geared for CMOs, demand generation teams and inside sales teams that want to centralize audience creation and drive revenue.

If you need a system that taps into social networks, the web, Salesforce and other sources, check out Lusha. Lusha provides premium data to help salespeople work more efficiently with features like Intent to assess purchase likelihood, Job Change Filter and Alerts, and Buyer Intelligence to spot active buyers. The system can populate Salesforce records and create automated email sequences, too. Lusha also has data security certifications like ISO 27701 and GDPR compliance.

Last, Demandbase offers a full Go-to-Market platform that combines ABM software, B2B advertising and data to reach target accounts. Features include Predictive Analytics to identify likely-to-buy accounts and Sales Intelligence for detailed company and contact information. Demandbase can help sales and marketing teams work more efficiently. The company offers several pricing tiers to accommodate different businesses, so it's a good option for those who want a more powerful sales pipeline and revenue results.