For email marketing, social media and advertising network management, ActiveCampaign is a broad-shouldered option. It offers customized email marketing, automation and sales engagement, with AI-driven automation to help you get the most out of your marketing. With more than 900 native integrations with tools like Shopify, WordPress and Salesforce, it's designed for omnichannel marketing and content creation, making it a good choice for companies that want to build a relationship with customers.
Another option is Adobe Marketo Engage, which lets companies orchestrate and personalize customer experiences across many different touchpoints. It includes marketing automation, account-based marketing, lead management and email marketing, with AI-powered marketing automation and personalized experience automation. It's geared for B2B marketing and is tightly integrated with other Adobe tools, so it's a good option for companies with sophisticated customer engagement needs.
Marketing Cloud Engagement from Salesforce is a single customer engagement platform for marketing, service and sales. It includes email marketing, content creation, mobile marketing and digital advertising, with AI-powered decision-making and cross-channel analytics. It's integrated with Salesforce products, so it's a good option for companies that want to maximize customer lifetime value and build more targeted, personalized campaigns.