If you're looking for a full marketing automation platform that uses AI to personalize emails and automate workflows, ActiveCampaign is a good option. It's got a lot of tools, including email marketing, content creation, audience management, and more than 900 native integrations. With AI-powered automations, ActiveCampaign can help you manage customer interactions and nurture audiences with email and SMS campaigns.
Another good choice is Adobe Marketo Engage, a sophisticated platform for orchestrating and personalizing customer journeys across many different touchpoints. It includes marketing automation, lead management and email marketing, and AI-powered abilities to create personalized experiences and predict audience behavior. It's geared for B2B marketing and companies with longer sales cycles.
If you're more focused on customer engagement and revenue optimization, Mailchimp offers powerful AI-powered email personalization and campaign automation. It's got automated content creation, detailed analytics and optimization recommendations based on industry norms. Mailchimp is designed to scale and offers a variety of pricing tiers for businesses of different sizes and needs.
Last, Klaviyo is an intelligent marketing automation platform that uses real-time data and AI insights to send personalized messages across many channels. It's got dynamic emails, predicted customer behavior analytics and a customer data platform to tie marketing together. Klaviyo is designed to be easy to use and integrates with a wide range of e-commerce platforms, so it's a good choice for businesses that want to improve their digital relationships.