ActiveCampaign is an all-purpose marketing platform that offers personalized email marketing, automation and sales engagement tools. It uses AI to recommend, personalize and validate marketing campaigns, and it integrates with more than 900 tools like Shopify and Salesforce. The platform supports omnichannel marketing and offers detailed analytics and reporting so you can better nurture and engage your audience.
Another powerful option is Adobe Marketo Engage, a marketing automation platform that helps orchestrate and personalize customer journeys. It includes AI-powered marketing automation, predictive audiences and quick email creation, and is geared for B2B marketing. Adobe Marketo Engage also integrates with other Adobe tools so you can better coordinate marketing and sales.
If you're interested in a customer data platform, Blueshift uses AI-driven decision-making and cross-channel delivery to better engage customers. It offers features like customer profiling, AI-powered decisioning and real-time behavior analysis so you can segment audiences and make better marketing decisions. Blueshift supports multiple marketing channels, including email, SMS and paid media, so it's a good option for marketers.
Last, MarketingCloud Engagement from Salesforce offers personalized marketing and automated journeys across multiple channels. It includes AI-powered email marketing, content creation, mobile marketing and cross-channel analytics, all tightly integrated with Salesforce CRM. It's a good option for companies that want to maximize customer lifetime value and better synchronize marketing with sales and service teams.