Question: Can you suggest a service that uses AI to develop advertising optimization strategies tailored to my business objectives and provides real-time campaign optimization?

If you're looking for a service that uses AI to develop advertising optimization strategies based on your business goals and that optimizes campaigns in real time, Smartly is a top contender. The platform automates and optimizes campaigns across multiple digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. With features like predictive budget allocation, automated campaign management, dynamic creative optimization and actionable reporting, Smartly is designed to simplify workflows and increase efficiency for agencies, brand marketing teams, performance teams and creative teams.

Another contender is Madgicx, which specializes in Meta ads optimization for e-commerce brands and agencies. It uses autonomous management and AI-driven optimization to optimize ad return on investment over time. Madgicx offers features like creative production, ad library, ad copy insights, custom automation, bid testing and personalized performance reporting, making it a good choice for optimizing ad campaigns and maximizing ROI with automated ad setup and optimization.

Memorable is another top contender with an AI-powered platform that predicts the impact of ad creative on key metrics like Click-Through Rate, Engagement Rate and Conversion Rate. It uses deep-learning models to analyze thousands of elements within each ad, providing creative analytics to guide every creative decision. The platform integrates with popular platforms like Meta, Instagram, TikTok and YouTube, and offers recommendations to improve recall, clicks and conversions, making it a good choice for maximizing the impact of campaigns while reducing marketing costs.

Last, Admetrics offers AI-powered optimization for e-commerce advertising performance. It offers data-driven insights for optimal budget allocation and quick decision-making through modules like Business Intelligence, Marketing Mix Modeling and Tracking & Attribution. With its ability to connect to over 50 shops and marketplaces, Admetrics offers fast setup and near-real-time data refresh, making it a good fit for e-commerce teams looking to improve their advertising strategy and achieve higher ROI.