Question: Do you know of a tool that helps advertisers and publishers improve their return on investment through better ad targeting and placement?

If you're looking for a suite of tools to help you target ads and place them, Criteo is a good option. Its Commerce Media Platform taps into the world's largest commerce data set to offer consumers a more personalized experience and includes tools like commerce growth, video ads and predictive bidding. Criteo's AI-optimized ad placement and dynamic creative tools also help advertisers and publishers maximize return on investment by targeting ads more precisely.

Another good option is Hyros. Hyros provides sophisticated ad tracking and attribution software using a patented AI system. It can track conversions in detail, optimize with AI and customize attribution models. With integrations with other tools, it can help companies with complex traffic and marketing operations make better decisions and get better ad return on investment.

If you're interested in affiliate marketing, Rakuten Advertising is a good option. With a 25-year track record and the ability to reach more than 1.2 billion consumers, Rakuten Advertising uses Affiliate Intelligence and AI to optimize campaigns. It offers tools for both brands and publishers so they can get the most out of affiliate marketing.

Last, check out Proximic for AI-powered contextual intelligence. Proximic specializes in audience and content targeting to ensure ads are shown in contextually relevant and brand-safe environments. The company offers support for a variety of media formats, including video and web display, and offers privacy-first inventory curation tools for media buyers and sellers.