If you're looking for a Prodco Analytics alternative, Trax is worth a look. The cloud-based retail management platform offers real-time data and analytics to help retailers create shopper experiences and track insights. It includes tools like signal-based merchandising, real-time in-store corrections and dynamic merchandising to help retailers boost sales and streamline retail operations. Trax connects to existing operations through the Salesforce AppExchange, so it's a good fit for retailers who want to integrate it with their existing workflows.
Another option is Synerise, an AI infrastructure designed to process and interpret behavioral data. It's got low-code tools for AI recommendations, personalized offers and advanced reporting. Synerise can ingest data from multiple sources and has tools for data processing, AI execution scenarios and targeted customer interactions. It's geared for retailers who want to use AI to personalize the customer experience and drive business results.
If you're focused on customer data and the customer experience, Ometria is a full-featured platform for launching campaigns quickly and finding opportunities for sustainable revenue growth. It ingests customer data from all sources to create rich profiles and lets you segment audiences and launch personalized cross-channel campaigns. Ometria integrates with existing technology stacks like Shopify Plus and Magento, so it's relatively easy to get up and running.
Last, Voyado is a customer experience platform that offers unified customer data and AI-powered targeting, automations and loyalty management. Its products, Voyado Engage and Voyado Elevate, include multichannel marketing tools, customer insights and loyalty management. Voyado's goal is to help retailers create elevated customer experiences, drive revenue and improve online shopping through its AI-powered tools.