Question: I need a tool that can provide nuanced user segmentation based on real-world context, such as location, activity, or environment.

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Spatial.ai

If you're looking for a tool that offers more nuanced user segmentation based on real-world context, Spatial.ai could be a good fit. The platform uses organic consumer behavior data to help marketers measure performance and make location-based decisions. It includes a range of tools like PersonaLive, Proximity and FollowGraph to segment people based on social, mobile and web behavior. Spatial.ai is geared for industries like retail, marketing and real estate, where you can use it to target marketing campaigns and perform predictive modeling.

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ContextSDK

Another tool with a lot of power is ContextSDK, which uses more than 180 mobile signals to offer super personalized experiences. It's geared for apps with at least 20,000 monthly active users, and it uses real-world user context to make inferences about behavior and optimize conversions. The platform is designed to be privacy compliant and integrates with popular services like RevenueCat and Braze, so it's good for gaming, entertainment, social media and other areas.

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Twilio Segment

If you're looking for a customer data platform, check out Twilio Segment. It ingests, cleans and activates customer data so you can get real-time insights, and it enriches profiles with each interaction. With more than 450 pre-built connectors and AI-powered features, Twilio Segment can help you increase cross-sell and upsell and optimize ad spend. It's good for data engineers, marketers and product managers in any industry.

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Anagog

Last, Anagog offers a mobile engagement and enrichment platform that uses Edge AI to process data on devices without compromising privacy. Its lightweight SDK can be embedded in any iOS or Android app to offer real-time, personalized customer experiences. Anagog helps businesses better engage with mobile users with features like churn prediction and hyper-relevant push notifications, making it a good option for companies that want to keep customers on board while still interacting with them.

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