Question: I need a solution that provides a unified view of user behavior, allowing me to make data-driven decisions to boost conversion rates.

For a single view of user behavior to improve conversion rates, Heap is a top contender. It offers a full digital insights platform with data capture, sophisticated data science, session replay and more than 100 integrations. Heap's heatmaps and customizable dashboards let teams optimize digital experiences, spot problems and make product decisions.

Another powerful option is Fullstory, which captures hundreds of events and signals to give you a rich understanding of how users behave. It also offers predictive modeling, replays of user activity in real time and a variety of analytics tools like product analytics and funnels. The company says the tool helps companies build personalized experiences that lead to better conversions and customer retention.

For a customer data platform that centralizes and activates customer data, check out Optimizely Data Platform. It integrates with Optimizely products and more than 60 other tools, offering real-time data activation and sophisticated segmentation. It's geared for companies that want to use targeted experimentation and personalization to drive engagement and conversion.

Last, Contentsquare is notable for its digital experience intelligence and analytics. It offers zone-based heatmaps, customer journey analysis and AI-powered insights to improve digital experiences. With its broad integration abilities and success with big brands, Contentsquare is a good option for improving conversion and retention.