If you're looking for a digital advertising platform with transparent pricing and cost-effective partnerships, Axis is a great option. Axis is a programmatic advertising marketplace that connects advertisers directly with suppliers, eliminating intermediaries. It uses AI-based machine learning technology to make it efficient, with transparent information about partner IDs and market interest, automated legal contract generation, and fair pricing. With Axis, you pay a percentage of your total spend or revenue, with no additional margins, so it's a cost-effective way to automate and optimize your digital advertising.
Another option is AIDEM, which provides a trusted advertising supply chain with planet-scale reach and end-to-end compliance. It includes AI-powered anti-fraud technology, zero-take-rate direct supply, cookieless targeting, and access to a broad library of high-quality, cookieless data. AIDEM ensures that 100% of working media goes directly to publishers, providing a safe and efficient advertising experience. It's a good option for advertisers with a variety of annual programmatic budgets.
For a more complete solution, check out Smartly, which automates and optimizes campaigns across multiple digital channels including Meta, Snapchat, Pinterest, TikTok, and Google Marketing Platform. Smartly's features include predictive budget allocation, automated campaign management, dynamic creative optimization, and actionable reporting dashboards. It's designed to help agencies, brand marketing teams, performance teams, and creative teams streamline workflows and improve efficiency.
Also worth a look is AdRoll, which uses advanced AI and machine learning to optimize marketing campaigns across multiple channels. It offers tiered pricing plans, including pay-as-you-go and more comprehensive packages with onboarding, account management, creative, and optimization services. AdRoll's solutions can be used to achieve a variety of marketing goals, including increasing brand awareness, driving site visitors, and optimizing performance.