Question: Is there a solution that can help me track and analyze my eCommerce events and ad campaigns in one place?

If you're looking for a single solution to track and analyze your eCommerce events and ad campaigns, Polar is a great option. This single-source-of-truth analytics platform is designed for Shopify merchants and integrates with more than 45 sources, including Shopify and Amazon. It comes with pre-built ecommerce dashboards, automated KPI calculations, custom reports and server-side tracking. Polar also includes a Klaviyo Flows Enricher and a Conversion API Enhancer to optimize ROAS, making it a good fit for ecommerce, DTC companies, omnichannel brands, enterprises and agencies.

Another good option is AdTrace. The platform helps brands optimize ad campaigns and improve return on ad spend (ROAS) with pixel and ad attribution. It offers server-side tracking, ad campaign management and data enrichment, and integrates with major platforms like Shopify, Google, Facebook, TikTok and Snapchat. With more than 10,000 brands using the platform, AdTrace is a mature option for eCommerce analytics and ad attribution.

If you need real-time ad tracking and attribution, AnyTrack is another option. It supports multiple ad platforms like Facebook Conversion API and Google Ads API, providing centralized ad tracking, real-time audience tracking and marketing automation. The platform integrates with e-commerce platforms like Shopify and WooCommerce, providing real-time conversion data to make informed decisions and optimize campaigns.

Last, Admetrics offers AI-powered optimization for e-commerce advertising. It includes modules for business intelligence, marketing mix modeling, track and attribution, experimentation and data activation. It connects to more than 50 shops and marketplaces, and Admetrics offers near-real-time intraday data refresh and dedicated data science consulting, making it a good option for teams looking to improve their advertising performance.