If you want to optimize your sales process with custom playbooks and AI-generated leads, Highspot is a top contender. This sales enablement platform uses AI to improve marketing performance and sales productivity by giving sales reps the right content, running sales plays and playbooks, engaging buyers with digital sales rooms and onboarding and coaching reps. Highspot can connect to CRM systems like Salesforce and Microsoft Dynamics 365 and can help improve win rates, pipeline generation and sales rep productivity.
Another contender is WINN.AI, an AI-powered sales assistant that automates data capture, CRM updates and playbook tracking. It joins virtual meetings, takes notes and tracks playbook conversations in real-time so sales reps can update Salesforce or HubSpot CRM with a click. WINN.AI cuts busywork and gets sales reps more time selling with features like automated data capture and AI-generated emails. It also makes it easier for sales leaders to get reps to adopt playbooks and keep their CRM up to date.
If you want to build pipelines with targeted outreach, check out Unify. The company uses intent signals from data providers like 6sense and Clearbit Reveal to identify buyer intent and send targeted emails. It comes with a prospect database of 120 million business contacts, automated playbooks and integration with tools like Salesforce, Slack and Hubspot. Unify is geared for growth, marketing and sales teams, with unlimited always-on playbooks and other advanced features.
Last, Conversica offers a Conversational AI platform that uses human-like interactions to drive conversions across the customer journey. It can handle lead engagement and qualification with autonomous digital assistants and supports multilingual and omnichannel conversations. Conversica is good for lead qualification, reactivating opportunities and customer retention with its more advanced AI models and CRM integrations.