Question: Can you recommend a tool that detects and blocks Sophisticated Invalid Traffic (SIVT) to ensure real people are seeing my ads?

To block Sophisticated Invalid Traffic (SIVT) and ensure humans are seeing your ads, you may want to look at TrafficGuard, ad fraud protection software designed to help you maximize ROI by detecting and blocking invalid traffic, including bots, malware and click farms. It can be integrated with Google Ads and other ad platforms, and offers several pricing levels, including a free version, so it's adaptable to businesses of all sizes.

Another good option is Anura, which promises accurate fraud detection with a 0% false positive rate. It offers in-depth analysis, actionable analytics and integration with any platform to protect against affiliate, programmatic, search and social media fraud. It's geared in particular for industries that are susceptible to fraud like affiliate marketing and e-commerce.

Lunio is another option for removing invalid traffic across all paid marketing channels, so your ads are targeted at real users with real conversion potential. It includes features like IP blocking and multi-platform protection, covering big ad platforms like Google, Meta and LinkedIn, so it's a good choice for companies that are throwing money at invalid clicks.

For a more complete solution, look at CHEQ. The company's technology protects companies from automated and human-powered threats so data, analytics and marketing can be trusted. CHEQ uses more than 2,000 real-time cybersecurity tests to detect and block invalid traffic, so it's a good option for companies that want to improve lead quality and protect customer data.