ABTShield

ABTShield also protects brand safety and advertiser budgets from ad fraud. By identifying and flagging malign narratives and trolls early, it helps protect brand reputation. And by detecting and blocking Sophisticated Invalid Traffic (SIVT) -- a type of traffic that can indicate wasted ad budget -- it helps ensure that advertising budgets are spent on real people.

ABTShield's narrative protection is based on a proprietary combination of AI and qualitative disinformation expertise. For digital ads, it also improves the detection and blocking of SIVT to ensure that advertiser budgets aren't wasted on bot traffic.

Some of the key features of ABTShield include:

• Campaign Monitoring: Monitoring ad fraud levels by media type and advertising format to ensure campaign compliance with the media plan.
• Ad Fraud Firewall: Blocking malicious traffic sources that can lead to wasted ad budgets.
• Lost Budget Recovery: Recovering lost budgets from ad networks and publishers.
• Digital Trust: Ensuring 100% confidentiality and data privacy protection, with campaign audits performed by an independent auditor.

ABTShield gives users complete control over digital campaigns, allowing them to monitor and make decisions on exclusions. It also offers advanced cybersecurity analysis, revealing the true identity of attackers behind bot traffic. By automatically creating unique protection profiles based on behavioral metrics, the tool can be tailored to meet specific customer needs.

ABTShield is a powerful tool for safeguarding digital advertising budgets against ad fraud and protecting brand reputation. It offers a competitive advantage with its ability to identify malign sources that aren't based on cookies and its industry-leading behavioral profiling of bots and malware. It offers timely support and flexibility for multiple digital campaign channels.

Published on July 18, 2024