If you're looking for a way to stop ad fraud and protect your brand, Anura is a great choice. It spots and blocks fraud in digital marketing campaigns so your content is seen by humans, not bots. With a 0% false positive rate, Anura offers the most accurate fraud detection and actionable insights. It works across multiple channels, including affiliate, programmatic, search and social media, so it's a good fit for e-commerce and lead gen.
Another contender is HUMAN Security, which provides a range of cybersecurity tools to thwart bot attacks, fraud and account takeover. One of its tools is Advertising Protection, which blocks ad fraud and malvertising. The company's analytics and adaptive machine learning models offer sophisticated fraud prevention, and it's a good choice for companies trying to get the most out of their digital marketing.
TrafficGuard is another option for maximizing ROI by blocking ad fraud. It spots and blocks invalid traffic, including bots and malware that can consume up to 30% of ad budgets. With features like custom rules and traffic control, and integration with Google Ads and other platforms, TrafficGuard can help improve conversion rates and lower CPA.
Last is DataDome, which provides a bot management and fraud protection service designed to be easy to use and deploy. It scrutinizes every request in real-time, using machine learning on 5 trillion signals per day to block fraud and keep the user experience smooth. DataDome is certified to comply with data privacy regulations around the world and offers detailed details on blocked threats, making it good for websites, mobile apps and APIs.