Question: Is there a service that helps communications teams prove the value of their media relations and measure campaign success?

If you need a more comprehensive service to help communications teams demonstrate the value of media relations and measure campaign results, Cision is a strong contender. The service's suite of tools for media monitoring, social listening, media analytics and media insights offers real-time tracking and insights. It also includes features like AI-powered insights, targeted list building, and personalized pitching that can help improve media relationship management and campaign optimization.

Another powerful option is Onclusive. The service offers in-depth media monitoring and analysis of earned, owned and social media. It offers real-time measurement and insights, as well as tools for campaign and brand measurement. Onclusive helps communications teams fine-tune their communications strategy, track competitors and create targeted campaigns, and ultimately prove the value of media relations efforts.

For those who want to dig into media planning and measure media outreach with precision, Arkreach offers a cloud-based SaaS analytics service. It offers behavioral data on online news consumption, customizable measurement dashboards and media planning tools with access to more than 150,000 sources around the world. That means you can plan and measure the effect of public relations efforts and easily support international media campaigns.

Last, Meltwater offers a full suite of media, social and consumer intelligence tools. With media intelligence monitoring, social listening and analytics tools, Meltwater helps communications teams make better decisions. It can help a variety of business needs, from PR to marketing and communications, and can help with improvements in editorial mentions, market research productivity and return on investment.